Title

CULG: Commercial Universal Language Generation

Document Type

Conference Proceeding

Publication Title

Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Industry Track

Abstract

Pre-trained language models (PLMs) have dramatically improved performance for many natural language processing (NLP) tasks in domains such as finance and healthcare. However, the application of PLMs in the domain of commerce, especially marketing and advertising, remains less studied. In this work, we adapt pretraining methods to the domain of commerce, by proposing CULG, a large-scale commercial universal language generation model which is pre-trained on a corpus drawn from 10 markets across 7 languages. We propose 4 commercial generation tasks and a two-stage training strategy for pre-training, and demonstrate that the proposed strategy yields performance improvements on three generation tasks as compared to single-stage pre-training. Extensive experiments show that our model outperforms other models by a large margin on commercial generation tasks. © 2022 Association for Computational Linguistics.

First Page

112

Last Page

120

DOI

10.18653/v1/2022.naacl-industry.14

Publication Date

7-2022

Keywords

Computational linguistics, Marketing, Natural language processing systems

Comments

IR Deposit conditions: non-described

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